1) Information We Collect

• Identity & Contact Data – name, billing/shipping address, email, phone.
• Order & Transaction Data – products purchased, order history, payment details (processed securely, we do not store full card data).
• Technical Data – IP address, browser type/version, OS, device identifiers, cookies.
• Usage Data – pages viewed, time spent, purchase behavior.
• Communication Data – messages, support requests, feedback.

2) How We Use Your Data

• To process, fulfill, and deliver your orders.
• To communicate about purchases, support, or account issues.
• To manage payments, refunds, and fraud prevention.
• To comply with legal/tax obligations.
• To improve website and customer experience.
• To send marketing emails/promotions (with consent).
• To enforce Terms & Conditions and policies.

3) Legal Bases for Processing

• Contractual necessity (processing orders).
• Legal obligation (e.g., tax compliance).
• Legitimate interest (fraud prevention, site security).
• Consent (e.g., newsletters, cookie tracking).

4) Sharing of Personal Data

We share data only with trusted parties for limited purposes:

• Shipping/logistics providers (DHL, FedEx).
• Payment processors (Stripe, PayPal, Apple Pay, Google Pay).
• IT & hosting providers.
• Analytics & marketing (Google Analytics, email services).
• Professional advisors (legal, accounting).
• Authorities/regulators if legally required.

We never sell or rent your personal data.

5) International Transfers

If data is transferred outside the EEA/UK, we ensure safeguards such as EU Standard Contractual Clauses are in place.

6) Data Retention

• Order data: kept at least 6 years for tax/accounting.
• Customer communications: ~2 years.
• Marketing consents: until withdrawn.

When no longer needed, data is deleted or anonymized securely.

7) Your Rights

• Access – request a copy of your data.
• Rectification – correct inaccurate data.
• Erasure – request deletion (subject to law).
• Restriction – limit processing in certain cases.
• Portability – request data transfer.
• Objection – to processing or marketing.
• Withdraw consent – at any time where consent applies.

To exercise rights, contact us (see section 11). Proof of ID may be required.

8) Cookies & Tracking Technologies

We use cookies to:

• Enable functionality (shopping cart, login).
• Analyze traffic and usage.
• Personalize experience.
• Provide targeted ads (with consent).

Manage cookies via your browser. See our Cookie Policy.

9) Security of Your Data

• Encrypted transmission (SSL/TLS).
• Secure hosting and access controls.
• Restricted access to authorized personnel.

No method of storage or transfer is 100% secure, but we take all reasonable measures.

10) Children’s Privacy

The Website is not for children under 18. We do not knowingly collect minors’ data. If a minor provided data, contact us for deletion.